How Performance Marketing Software Helps With Google Ads Optimization

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a method to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can bring about better precision and even more reputable data


Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.

1. More accurate information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.

Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety measures. This offers much more precise data and a much more total photo of user trips throughout channels.

In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the information they send, and makes it much easier to adhere to numerous data laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to manipulate the system by changing the postback URL.

2. Much better control over data.
Server-side tracking allows services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary because Twitter Ads performance software brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for organizations seeking to adapt to these adjustments.

3. Much less vulnerable to fraud
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, boosting protection and privacy. This is particularly crucial as various internet browsers and platforms increasingly alter exactly how they take care of cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your web site.

On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy infractions.

A server-side radar is a collection of guidelines that informs your site's web server what events to record. This data is then sent out to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate approach that makes use of a tiny item of code on your page to accumulate data from users.

4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it lowers the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data challenges brought on by points like a damaged connection or an active advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise data and aids make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by browsers and advertisement blockers.